Dynamic geofence

ABSTRACT

Systems, methods and tools for modifying existing geofence notifications using a plurality of overlapping geofences and geo-fencing rules to alter the notification messages as a function of triggering multiple overlapped geofences simultaneously. Triggering the two overlapping geofences may display notifications tied to a special event, marketing campaign or promotion designated by the subsequent geofence overlaying a pre-existing, first geofence. While the second geofence is active, a modified message may be displayed featuring the special event or marketing campaign. Subsequently, after the second geofence has changed locations, deactivated or deleted, the previously existing geofence may revert back to the originally displayed notification prior to mapping the second geofence targeting the special event or promotion.

CROSS REFERENCE TO RELATED APPLICATIONS

This application is a continuation application claiming priority to U.S.patent application Ser. No. 15/823,989 filed Nov. 28, 2017 which is acontinuation application claiming priority to U.S. patent applicationSer. No. 15/397,346 filed on Jan. 3, 2017 now U.S. Pat. No. 9,924,315issued Mar. 20, 2018, entitled DYNAMIC GEOFENCE, which is herebyincorporated by reference.

TECHNICAL FIELD

The present disclosure relates generally to systems, methods and toolsfor creating, displaying and utilizing geofences.

BACKGROUND

As portable devices, such as mobile communication systems, smart phones,tablet computers, laptops and navigation devices, become more advancedand powerful, these portable devices increasingly provide locationalguidance to users in real time. More recently, portable devices haveintroduced a concept known as geo-fencing. A geofence is a virtualperimeter around a real-world location. Portable devices that implementgeo-fencing functionalities may alert the user when the portable devicehas entered or exited an established geofence.

A geofence's perimeter may be virtually established around a point ofinterest such as an address, a store, or a home. Programs thatincorporate geo-fencing allow an administrator of a geofence to set uptriggers so when a device enters (or exits) the boundaries of thegeofence (defined by the administrator), a push notification, textmessage or email alert may be sent. Many geo-fencing applicationsincorporate Google® Earth, allowing administrators to define boundarieson top of a satellite view of a specific geographical area. Otherapplications may define boundaries by longitude and latitude or throughuser-created and Web-based maps.

SUMMARY

A first embodiment of the present disclosure provides a method fordynamically displaying geofences comprising the steps of: creating, by aprocessor, a moveable parent geofence, wherein the movable parentgeofence is broadcasted by a mobile computer system transported by auser having variable location changes as a function of a movement of theuser; further creating, by the processor, a first child geofence and asecond child geofence; determining, by the processor, a location of aclient device; triggering, by the processor, a notification as afunction of the location of the client device residing within either aboundary of the moveable parent geofence and a boundary of the firstchild geofence or the boundary of the moveable parent and a boundary ofthe second child geofence; displaying, by the processor, thenotification as a function of triggering both the moveable parentgeofence and the first child geofence or the moveable parent geofenceand the second child geofence.

A second embodiment of the present disclosure provides a computersystem, comprising: a central processing unit (CPU); a memory devicecoupled to the CPU; and a computer readable storage device coupled tothe processor, wherein the storage device contains program codeexecutable by the CPU via the memory device to implement a method fordynamically displaying geofences comprising the steps of: creating, bythe CPU, a moveable parent geofence, wherein the movable parent geofenceis broadcasted by a mobile computer system transported by a user havingvariable location changes as a function of a movement of the user;further creating, by the CPU, a first child geofence and a second childgeofence; determining, by the processor, a location of a client device;triggering, by the CPU, a notification as a function of the location ofthe client device residing within either a boundary of the moveableparent geofence and a boundary of the first child geofence or theboundary of the moveable parent and a boundary of the second childgeofence; displaying, by the CPU, the notification as a function oftriggering both the moveable parent geofence and the first childgeofence or the moveable parent geofence and the second child geofence.

A third embodiment of the present disclosure provides a computer programproduct comprising: one or more computer readable hardware storagedevices having computer readable program code stored therein, saidprogram code containing instructions executable by the one or morecentral processing units (CPU) to implement a method for dynamicallydisplaying geofences comprising the steps of: creating, by the CPU, amoveable parent geofence, wherein the movable parent geofence isbroadcasted by a mobile computer system transported by a user havingvariable location changes as a function of a movement of the user;further creating, by the CPU, a first child geofence and a second childgeofence; determining, by the processor, a location of a client device;triggering, by the CPU, a notification as a function of the location ofthe client device residing within either a boundary of the moveableparent geofence and a boundary of the first child geofence or theboundary of the moveable parent and a boundary of the second childgeofence; displaying, by the CPU, the notification as a function oftriggering both the moveable parent geofence and the first childgeofence or the moveable parent geofence and the second child geofence.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 depicts a schematic view of an embodiment of a system fortriggering a geofence notification consistent with the embodiments ofthe present disclosure.

FIG. 2 depicts a flow chart describing the system for triggering ageofence notification.

FIG. 3 illustrates an embodiment of geofence module displaying a mappinginterface.

FIG. 4 illustrates an embodiment of the mapping interface of FIG. 3mapping parent and child geofences thereon.

FIG. 5 illustrates an embodiment of the mapping interface of FIG. 4displaying notifications of a triggered geofence.

FIG. 6 illustrates an embodiment of the mapping interface of FIG. 4mapping the parent geofence in an alternative location.

FIG. 7 illustrates an embodiment of the mapping interface of FIG. 6displaying notifications of a triggered geofence.

FIG. 8 illustrates an embodiment of a method for providing a geofencenotification.

FIG. 9 depicts a block diagram of an embodiment of a generic computersystem capable of implementing methods for providing a geofencenotification consistent with the embodiments described in thisapplication.

DETAILED DESCRIPTION Overview

Embodiments of the present disclosure recognize that currently availablegeofence systems displaying messages to users, potential clients andcomputer systems do not dynamically adjust or modify the geofencemessages based on new or temporary events and/or cross promotions thatmay occur periodically. Standard geofences are typically static to alocation defined during a creation phases. When currently availablegeofences are created, the virtual barrier may persist perpetually anddisplay a pre-programmed message for each particular geofence until thegeofence is removed, deactivated or replaced with a new geofence havinga different notification message. There is a need for dynamic geofencesthat may be altered and triggered in a different manner than thestandard geofences to display a new or different notification message,without replacing or deleting the geofences previously positioned at aparticular location.

Embodiments of the present application may utilize multiple concurrentoverlapping geofences to modify notifications presented by one or morepreviously existing geofences. Using overlapping geofences to modify thenotification messages allows existing notifications to be altered on atemporary basis, while the overlapping geofence is mapped and activated.For example, the overlapping geofence (parent geofence) may be mappedduring special events or special promotional periods, such as a holidayor live event. By overlapping existing geofences (child geofence) with aparent geofence altering the notification displayed when both geofencesare triggered simultaneously or near simultaneously, the geofences mayappear to be acting dynamically. Triggering the two overlappinggeofences may be displaying notifications tied to a special event whilethe parent geofence is active and reverting the notification of thechild geofence back to the child geofence's previous notification assoon special event or promotion has ended by deactivating or deletingthe parent geofence.

In some embodiments of the dynamic geofence system, the parent geofencemay be positioned in a static location, encompassing one or more childgeofences that may be mapped within or overlapped by the parentgeofence. In alternative embodiments, the parent geofence may move fromlocation to location along a programmed path. As the parent geofencemoves along the programmed path, the parent geofence may be consistentlyaltering a number of child geofences temporarily as each child geofenceis overlapped by the parent geofence while the programmed path changesthe location of the parent geofence. An embodiment having a movingparent geofence may be suitable for events are moving as well, forexample marathons, parades, parties, festivals, or any event that maychange the focus of the event to different locations while the event isoccurring.

In some embodiments, the location of the moving parent geofence may belinked to a person or a device carried by a person (such as a celebrity,influential figure or event organizer) during a special promotion. Forexample a marketing promotion that uses the celebrity to visit multiplelocations, such as book tour, or movie promotion. Using the book tour asthe example, the book stores that are scheduled to receive the celebrityappearance may have a previously established child geofence in placethat may be normally set up to push notifications to client devices nearor inside the book store. However as the celebrity enters the bookstore's geofence, the parent geofence following the celebrity, mayoverlap the book store geofence and override the child geofence'snotifications. Instead, pushing a special event notification to clientdevices rather than the notification of the child geofence. Once thecelebrity leaves the book store, the parent geofence may follow and thusthe child geofence located around the book store may display the bookstore's standard notification again, rather than the special eventnotification.

Dynamic Geofence System for Altering Notifications

Although certain embodiments are shown and described in detail, itshould be understood that various changes and modifications may be madewithout departing from the scope of the appended claims. The scope ofthe present disclosure will in no way be limited to the number ofconstituting components, the materials thereof, the shapes thereof, therelative arrangement thereof, etc., and are disclosed simply as anexample of embodiments of the present disclosure. A more completeunderstanding of the present embodiments and advantages thereof may beacquired by referring to the following description taken in conjunctionwith the accompanying drawings, in which like reference numbers indicatelike features.

As a preface to the detailed description, it should be noted that, asused in this specification and the appended claims, the singular forms“a”, “an” and “the” include plural referents, unless the context clearlydictates otherwise.

Referring to the drawings, FIG. 1 depicts a block diagram of a dynamicgeofence system 100 (hereinafter “geofence system 100”) capable ofaltering and modifying notifications of geofences using a parentgeofence overlapping a child geofence to change the notificationmessages of the child geofence. Embodiments of the geofence system 100may include a plurality of one or more computer systems 101 a-101 n,201, 301 including client devices 101 a, 101 b, 101 c . . . 101 n,campaign management system 201 and a geofence management system 301. Thenumber of client devices 101 a, 101 b, 101 c . . . 101 n (referredcollectively as “client devices 101”) may not be limited to the numberof devices depicted in the drawings. The number of client devices 101may be any number of client devices 101 supported by network 120. Clientdevice 101 n identifies the last client device 101 in a plurality ofclient devices connected to the network 120 and not specifically the4^(th) client device.

The computer systems 101, 201, 301 may each be a specialized computersystem, comprising specialized configurations of hardware, software or acombination thereof as depicted in FIGS. 1-7 of the present disclosureand in the embodiments described herein. Embodiments of the computersystems 101, 201, 301 may not only comprise the elements of the systemsand devices depicted in FIG. 1-7, but may also incorporate one or moreelements of a generic computer system 900 as shown in FIG. 9 anddescribed in the COMPUTER SYSTEM section detailed below. One or moreelements of the generic computer system of FIG. 9 may be integrated intothe specialized computer systems 101, 201, 301 of FIGS. 1-7.

Each of the computer systems 101, 201, 301 may each be connected andplaced in communication with one another over a computer network 120.Embodiments of the network 120 may be constructed using wired orwireless connections between each hardware component connected to thenetwork 120. As shown in the exemplary embodiments, each of the computersystems 101, 201, 301 may connect to the network 120 and communicateover the network using a network interface controller (NIC) 119, 219,319 or other network communication hardware. Embodiments of the NICs119, 219, 319 may implement specialized electronic circuitry allowingfor communication using a specific physical layer and a data link layerstandard. For example Ethernet, Fiber channel, Wi-Fi or Token Ring. TheNIC 119, 219, 319 may further allow for a full network protocol stack,enabling communication over network 120 to the group of computer systemsor other computing hardware devices linked together throughcommunication channels. The network 120 may facilitate communication andresource sharing among the computer systems 101, 201, 301 and additionalhardware devices connected to the network 120, for example a networkaccessible storage device such as the network repository 139. Examplesof network 120 may include a local area network (LAN), home area network(HAN), wide area network (WAN), back bone networks (BBN), peer to peernetworks (P2P), campus networks, enterprise networks, the Internet,cloud computing networks and any other network known by a person skilledin the art.

In some embodiments of the geofence system 100, the geofence system 100may include a campaign management system 201. The campaign managementsystem 201 may perform the functions, tasks and services of system 100directed toward creating a marketing campaign, campaign messages andmessaging events associated with the marketing campaign that may beintegrated into notifications of a parent geofence or a child geofence.The campaign management system 201 may provide configuration informationto the geofence management system 301 during each geofence setup, linkthe geofence to the marketing campaign, track the status of themarketing campaign and the success of each campaign message beingdelivered to the client devices 101 encountering the marketing campaignsof the parent and child geofences.

Embodiments of the computer systems 101, 201, 301 may each include ageofence module 103, 203, 303. The term “module” may refer to a hardwarebased module, software based module or a module may be a combination ofhardware and software resources. A module (whether hardware, software,or a combination thereof) may be designed to implement or execute one ormore particular functions, tasks or routines of the computer systems101, 201, 301. Embodiments of hardware based modules may includeself-contained components such as chipsets, specialized circuitry andone or more memory devices. A software-based module may be part of aprogram code or linked to program code containing specific programmedinstructions loaded in the memory device 115, 215, 315 of thespecialized computer systems 101, 201, 301 of the geofence system 100.

Embodiments of the geofence module 203 of the campaign managementsystem, whether hardware, software or a combination thereof, may performthe functions and tasks associated with the creating the marketingcampaign, linking the campaign to a child geofence and/or a parentgeofence, mapping each geofence onto an interface viewable by anadministrator or user of the campaign management system, tracking theinteractions between the client device 101 and parent and/or childgeofence as well as reporting the interactions tracked by the campaignmanagement system 201. Embodiments of the geofence module 203 of thecampaign management system 201 may include sub-modules designated withperforming the individual tasks, routines and services of the geofencemodule 203 described briefly above. Various embodiments of the geofencemodule 203 may comprise a campaign module 225, mapping module 207,tracking module 227 and a reporting module 209.

Embodiments of the campaign module 225 may perform the task of creating,organizing, storing and transmitting marketing campaign data 206,including the creation, storage and transmission of campaign messagesprogrammed into the notifications of the parent geofence or the childgeofence. In some embodiments, the campaign module 225 may store thecreated campaign messages in a campaign management database 211.

In some embodiments, the campaign module 225 may set one or moreparameters of the marketing campaigns being stored and managed by thecampaign management system 201 and the campaign management database. Themarketing campaign system module may manage marketing campaign and thecampaign messages delivered by the child geofence once the child istriggered individually and the campaign module 225 may additionallymanage the special events, promotions and altered campaign messagesdisplayed as notifications when the parent geofence and child geofenceare triggered simultaneously.

During the creation of parent or child marketing campaign, a user mayprovide campaign input data 206 into the campaign management system 201to establish a configuration of the marketing campaign. For example, thecampaign input data 206 entered into the campaign management system 201may direct the campaign module 225 to configure a campaign with aspecified start date/time, duration for the marketing campaign, and anend date/time establishing an expiration of the marketing campaign. Thecampaign module 225 may receive different inputs for the parentmarketing campaign and the child marketing campaigns. Each of themarketing campaigns may overlap in duration, however the parentmarketing campaign directed toward a special or limited marketing eventmay have a shorter duration. Although the application discusses thecreation of the parent/child marketing campaigns contemporaneously aswell as the creation of the parent and child geofencescontemporaneously, there is no requirement for the parent and childgeofences or marketing campaigns to be created at the same time or atany time near one another. A child campaign/geofence may have previouslyexisted for any amount of time (including many years) before the parentcampaign/geofence is eventually created. The parent campaign/geofencemay be introduced at any time during an activated child campaign toalter the notifications delivered by the child campaign/geofence.

Embodiments of the campaign input data 206 may further define parametersto the campaign module 225 for creating the parent and child marketingcampaigns. The campaign input data 206 may include information such asthe organizer of the campaign, for example the individuals or companiesrunning a promotion, the locations or regions that may be included orexcluded from the marketing campaign, the campaign messages and the nameof the campaign. Additionally, the campaign input data 206 may furtherdirect the campaign module's 225 creation or selection of the specificcampaign messages, promotions, advertisements or other intellectualproperty associated with the marketing campaign that may be delivered toparticipants of the campaign. Embodiments of the campaign module 225 mayload each of the marketing campaigns, the campaigns' parameters and thecampaign messages into memory device 215 or the campaign managementdatabase 211. The campaign module 225 may modify, transmit or retrievethe marketing campaign data configured and stored by the campaignmanagement system 201 at a later point in time or when requested to doso by a separate computing system such as the geofence management system301 or client device 101.

In some embodiments of the campaign management system 201, the geofencemodule 203 may further include a mapping module 207. The mapping module207 may perform the function of configuring the campaigns linked to thegeofences of the parent and child geofences and further communicate theproposed parameters of each parent and child geofence to the geofencemanagement system 301 during the geofence creation process. During theconfiguration of the parent and/or child geofence, an administrator ofeach geofence may utilize the campaign management system 201 to set oneor more parameters of the geofence. The administrator of each geofencemay link the parent or child geofences to marketing campaign of thecampaign module 225. For example, the mapping module 207 may receivegeofence configuration data 306 from an administrator of the campaignmanagement system 201 defining the properties of each parent or childgeofence. The geofence configuration data may include data defining eachgeofences' name, location, and size or virtual boundary limits (i.e.longitude, latitude and radius). In some embodiments, the geofenceconfiguration data 306 entered into the mapping module 207 may includeinput data defining a start date and time as well as the end date andtime (also referred to as the expiration date) of the parent or childgeofence.

In some embodiment of the geofence system 100, the mapping module 207may retrieve creation and expiration dates for each geofence from thecampaign module 225. The mapping module 207 may execute a command toload the marketing campaign's parameters created by the campaign module225 into the memory device 215 of the campaign management system 201during the geofence configuration process. In alternative embodiments,mapping module 207 may import or apply the parameters of the parent orchild marketing campaigns stored by the campaign management database 211into the mapping module during the configuration of the parent geofenceand/or the child geofence. For example, the mapping module 207 may beprogrammed to retrieve and load a parent or child marketing campaign bya name previously designated by the campaign module 225.

Geofence configuration data 306 inputted into the mapping module 207 mayfurther configure one or more acceptable geofence transitions that maybe used to trigger the notifications displayed by the child geofence orthe altered notifications displayed by the combination of the child andparent geofence. The geofence transitions that may trigger the geofencesmay include entering, exiting or dwelling within the geofence. Atriggered geofence may transmit a push notification or other campaignmessage to a client device 101 interacting with the child geofence orchild geofence that has been modified by an overlapping parent geofence,once each of the geofences has been established and activated.

The mapping module 207 may configure response provided by the geofenceupon the occurrence of one or more of the programmed transitions. Forexample, in some embodiments, when a client device 101 breaches avirtual boundary of a child geofence (entering or exiting), a childgeofence notification may be transmitted to the client device 101,describing nearby events, activities, promotions, encourage the user tocome back soon or visit other nearby geofences. When the child geofenceis overlapped with the parent geofence, entering, exiting or dwellingwithin the virtual boundary of the child geofence may trigger both thechild and parent geofence simultaneously, resulting in the transmissionof an altered notification (different from the child notification) whichmay be specific to the special event, promotion or activity of theparent geofence.

Embodiments of the mapping module 207 may transmit the configurationsettings of the geofence from the campaign management system 201 to thegeofence management system 301. The transmission may occur over network120. For example, the mapping module 207 may encode and compress theconfiguration data and/or transmit the geofence configuration data overthe network 120. In some embodiments, the campaign management system 101may transmit an API call to the geofence management system 301,requesting the geofence management system 301 create a parent and/orchild geofence with the properties prescribed by the mapping module 207(described below).

Embodiments of the geofence module 203 may further comprise a trackingmodule 227. The tracking module 227 may perform the tasks of collectingdata and statistics about the child geofence, parent geofence modifyingthe child geofence and the marketing campaigns which may be associatedwith either geofence. The tracking module 227 may be responsible forgauging the success or failure of each of the marketing campaigns as afunction of the statistics gathered and received from the geofencemanagement system 301 creating, monitoring and reporting client device101 interaction with each of the parent and child geofences.

Embodiments of the tracking module 227 may further receive and storeidentifying information about each of the users and the user's clientdevice 101 collected by the tracking module 327 of the geofencemanagement system 301. Identifying information or data 210 may include auser's name, age, email address, home address, social media usernamesand location information provided to the client device 101. The trackingmodule 227 may draw statistical conclusions about the success or failureof the marketing campaign of the child geofence or the modified campaignof the parent geofence. For example, the tracking module 227 may analyzethe number of client devices 201 triggering a child and/or geofence'scampaign message notification, the viewing time of the parent or childnotifications, whether or not the notification messages were accepted ordeleted, whether or not the users of the client devices 101 participatedin the content of the parent or child notification messages beingdelivered as well as identifying demographics such as the age of theusers receiving the campaign messages. The tracking module 227 mayfurther compare and identify popularity trends and increased (ordecreased) participation in marketing campaigns modified by the specialpromotions and events of the parent geofence.

Embodiments of the tracking module 227 may analyze the data collectedfrom the client devices 101 and draw conclusions about the efficiency ofthe child geofence campaign and the increased notification views duringspecial events that modified the child geofence campaign with the parentgeofence campaign, including the identification of increases in thetarget demographics. The tracking module 227 may compare the child andparent geofences and marketing campaign data with previous campaigns andgeofences to identify the success of the campaign relative to previouscampaigns and special events, promotions and alterations by past parentgeofences that may have previously expired. The tracking module 227 mayreport the statistics and conclusions to the reporting module 209.Embodiments of the reporting module 209 may generate one or more reportsas a function of the statistics and conclusions collected and drawn bythe tracking module 227. The reporting module 209 may present anddisplay reports of the marketing campaign and campaign linked geofencesto an administrator of the campaign management system 201. In someembodiments, the statistics, conclusions and data collected by thetracking module 207 may be archived in the campaign management database211 or a network accessible repository 139 for further analysis orcomparison with future marketing campaigns and geofences.

As shown in FIG. 1, embodiments of the geofence system 100 may include ageofence management system 301. The geofence management system 301 mayperform the tasks and functions of creating, deleting, mapping, trackingand generating child and parent geofences which may be affiliated withone or more marketing campaigns. The geofence management system 301 mayperform tasks of the geofence system 100 in a manner designated by thecampaign management system 101 and may further perform the task ofserving the created parent and child geofences to a plurality of clientdevices 101 being tracked by the geofence management system. Thegeofence management system 301 may include a geofence module 303 toperform the designated tasks and functions a geofence management system301.

Similar to the geofence module 203 of the campaign management system201, the geofence module 303 of the geofence management system 301 maybe a hardware module containing specialized chipsets and circuitryand/or or a software module loaded in the memory device 315 of thegeofence management system 301. Embodiments of the geofence module 303may include a creation module 333, deletion module 335, server module307, tracking module 327 and a reporting module 309.

Embodiments of the creation module 333 may perform the task ofgenerating the parent and child geofences according to the geofenceconfiguration data 306 inputting the desired configuration settings foreach of the geofences. The creation module 333 may receive theconfiguration settings for the parent or child geofences from themapping module 207 and/or the campaign module 225 of the campaignmanagement system 201 in some embodiments. In alternative embodiments,the geofence configuration data 306 and the parent and/or child geofencesettings may be inputted directly into the geofence management system301. The request to build each of the geofences to the specification ofthe campaign management system 201 may be received from the campaignmanagement system in the form of an API call. The API call may be loadedin the memory device 315 of the geofence management system 301. Thecreation module 333 may analyze configuration settings of the parentand/or child geofences requested by the campaign management system 301,confirm the settings are feasible or error free.

If the configuration settings for the parent or child geofence are notfeasible or contain errors, the geofence creation module 333 may denythe request and further request a correction of the errors. For example,the parent geofence may overlap the virtual boundary of the childgeofence in order to alter the child geofence's notification message.During the creation of the parent geofence, the creation module 333 mayidentify and report an error if the parent virtual boundary (includinglocation and size) of the parent geofence does not overlap with thechild geofence. Otherwise, if the configuration settings are feasibleand error free, the creation module 333 may build the parent geofenceand/or child geofence according to the requested parameters, includingthe requested duration, expiration date, start time, start date, endtime, end date, location, size, virtual boundary shape, the applicabletransitions for triggering the parent or child geofence, thenotification messages of the child geofence and the notificationsaltering the child geofence when the parent geofence is simultaneouslytriggered alongside the child geofence.

Embodiments of the creation module 333 may save and store the parent andchild geofences and the parent and child geofence parameters in ageofence management database 311 or network accessible database such asa repository 139, data mart or other data structure. Saving and storingeach of the geofences and the configuration settings or parameters(including campaign messages) may, in some embodiments, allow for thegeofence management module 301 to repeatedly create the same parent orchild geofences periodically. For example, a particular marketing eventor special promotion may once a week, month, year, etc. The campaignmanagement system 201 may in some embodiments, periodically send an APIcall to execute a parent geofence by a particular geofence name ormarketing campaign name to modify a notification displayed by one ormore triggered child geofence. In response, the creation module 333 mayquery or lookup the parent geofence in the geofence management database311 and load the previously stored configuration settings and parametersinto memory device 315 and update the database entry to include a newlyscheduled starting date, duration and expiration date for the parentgeofence to modify the child geofence.

Embodiments of the geofence module 303 may further comprise a mappingmodule 307. The server module 307 may perform the tasks of loading oneor more active geofences to a mapping interface 302, accessible by oneor more client devices 101. The server module 307 may transmit thegeofences (created by the creation module 333) to one or more clientdevices 101 accessing the parent or child geofences over network 120.The client devices 101 connecting to the geofence management system 301may retrieve, store, download or actively stream the parent and/or childgeofence data over network 120. Embodiments of the tracking module 327may collect location data 106, identifying user information, statisticsof each of the geofences, the number of times the parent or childgeofence is activated by client devices 101, the number of notificationsserved to the client devices 101 and transmit the collected data fromthe geofence management system 301 to the tracking module 227 of thecampaign management system 201.

Embodiments of the tracking module 327 may identify conditions givingrise to the triggering of the child geofence notifications and thealtered geofence notifications of special events and promotionsoccurring as a function of triggering the parent and child geofencessimultaneously. As a client device 101 receiving the parent or childgeofence impinge on a virtual boundary of the geofences mapped by themapping module 307, or dwells within the virtual boundaries of thegeofences, the tracking module 327 may identify the triggeringtransition and transmit the notification message resulting fromtransition's occurrence, depending on whether the parent and child areboth active and which geofence is being triggered by the client device101.

Triggering the child geofence or both the parent and child geofence maycause the server module 307 to transmit notifications to the trackeddevices 101, including push notifications, emails, short messagingservice (SMS) data or direct messaging service data. The notificationstransmitted from the geofence server module 307 to the device's mappingmodule 107 may be triggered as a function of the tracking module 327identifying a client device 201 triggering one or more active child andparent geofences.

In some embodiments of the geofence management system 301, the geofencemodule 303 may include a reporting module 309. The reporting module 309of the geofence management system 301 may perform the function oftransmitting statistical information about the parent and childgeofences and the information collected by the geofence managementsystem 301 during the activation of child geofence and/or the parentgeofence. The reporting module 309 may transmit the data to one or morecomputer systems 101, 201, 301 over network 120. For example, thereporting module 309 may be responsible for transmitting data collectedby the tracking module 327 to the campaign tracking module 227. Thereporting module 309 may transmit statistics and data that may assistthe campaign tracking module 227 with identifying the success or failureof the child or parent geofence's marketing campaign, the number ofinteractions users have with each of the geofences, an increase ordecrease in the number transitions during the special event, promotionor campaign of the parent geofence, demographic information about usersinteracting with each of the geofences, the attachment rate or rate atwhich child notifications and special event notifications werepositively or negatively received and/or acted upon by users of a clientdevice 101. The reporting module 309 may further identify the statusesof the parent and child geofences and whether or not each geofence iscurrently active, deactivated or deleted by the deletion module 335.

Embodiments of geofences system 100 may select a deletion date fordeleting the parent or child geofence that may occur at the end date ofa marketing campaign or in alternative embodiments, the deletion datemay occur automatically at a pre-set time after the marketing campaignhas concluded. For example, the pre-existing child geofence may existfor an extended period of time, whereas a new special event utilizing aparent geofence may modify the marketing campaign of the child geofencefor a limited amount of time that is less than the remaining active timeof the child geofence. The parent geofence may exist for a limited timeand be scheduled to be deactivated or deleted before the child geofence.Thus, the child geofence may be overlapped by the parent geofence anddisplay an altered notification when both the parent and child geofencesare triggered for a limited time. Subsequently, the parent geofence maybe deactivated or deleted by the deletion module 335 at the programmedtime/date, however the child geofence may remain active and display thenotification programmed to be displayed when the child geofence istriggered, but not the parent geofence.

In some embodiments of the geofence system 100, the system 100 mayinclude one or more client devices 101 connected to the campaignmanagement system 201 and/or geofence management system 301 via thecomputer network 120. A client device 101 may be any type of mobilecomputing device that may be capable of moving or changing locations.Some examples of client devices 101 may include, but are not limited tomobile communication devices, smart phones, cell phones, laptops, tabletcomputers, smart watches and glasses, personalized data assistants (PDA)and wireless or internet enabled media devices. The client devices 101may be any type of touch point device capable of acting as a point ofinteraction with the parent of child geofences created by the geofencemanagement system 301. The client devices 101 are not limited only tothe number of devices depicted in the figures of the currentapplication. Any number of client devices 101 may part of the geofencesystem 100 and connected to network 120. As shown in FIG. 1, the numberof client devices may be open ended. The client devices 101 includeclient devices 101 a, 101 b, 101 c . . . 101 n, wherein the ellipsesrepresent an infinite number of client devices 101 that may be presentbetween 101 c and the nth client device 101 n, identified as the lastdevice in the set of a plurality of client devices 101.

Embodiments of the client devices 101 may include a geofence module 103.The geofence module 103 may provide access and interaction with theparent and/or child geofences created and activated by the geofencemanagement system 301. The geofence module 103 may be specializedhardware physically connected within the client device or the geofencemodule 103 may be software program or program instructions loaded in thememory device 115 of the client device 101. In alternative embodiments,the geofence module 103 providing access to the parent and childgeofences may be virtualized hardware that may be physically accessiblevia network 120 or remotely accessible program executing programinstructions for transmitting, receiving and displaying the data of theparent and child geofences (and associated notifications). For example,the client device 101 may be accessing a virtualized geofence modulethrough program or application services maintained by a cloud computingnetwork.

Embodiments of the geofence module 103 may include a location module105. The location module 103 may be comprised of hardware and/orsoftware capable of utilizing a positioning system to pinpoint thecurrent location of the client device 101 and/or previously storedlocations of the client device 101 that may be saved in the memorydevice 115 or database 111. For example, the location module 105 mayutilize the positioning capabilities of the global positioning system(GPS), Wi-Fi, Bluetooth of Bluetooth low energy beacons, cell towertriangulation or a combination of positional systems. In someembodiments, the location module 105 may include a transmitter, receiverand/or transceiver for receiving location data 106 from a positioningsystem or broadcasting the location data 106 to the geofence managementsystem 301. Embodiments of the location module 105 may save, store andupdate one or more sets of location data 106 to a memory device onboardthe location module 105 or, the location module 105 may store thelocation information to memory device 115 or database 111.

Embodiments of the location module 105 may communicate the storedlocation data 106 to the geofence management system 301 in order toallow the tracking module 327 to track the location of the client device101, compare the location data 106 with the established parent of childgeofences, collect relevant data about the client device 101 or thedevice's user, entering, exiting or dwelling within the establishedgeofences and push one or more notifications to the devices 101triggering the transitioning conditions of the child geofence orsimultaneously triggering the child and parent geofences.

The client device 101 may further comprise a mapping module 107. Themapping module 107 may perform the function of plotting the currentdevice location 304 of the client device 101, monitor the position ofthe client device 101 in real time as the client device changeslocation. Embodiments of the mapping module 107 may receive the geofencedata of the parent and child geofences from the geofence module 303 ofthe geofence management system 301. In particular, the mapping module107 may download or retrieve updated geofence data from the geofenceserver module 307. The device's mapping module 107 may plot each ofchild geofences and parent geofences as a function of the geofences'data onto a mapping interface 302. In some embodiments, the mappinginterface 302 may or may not display the geofences' virtual barriers,instead the virtual barriers of the geofence may be hidden and may onlydisplay a designated notification upon triggering a geofence loaded bythe mapping module 107. In some of the embodiments shown in FIG. 3-7,the locations of the geofences may be shown on the mapping interface 302for demonstration and explanatory purposes.

As shown by the Example in FIG. 3, the mapping module 107 may displaythe client device's 101 location 304 (referred to as “device location304”) onto a map interface 302 in real time, as a function of thelocation data 106 collected by the location module 105. The mapinterface 302 may depict the location surrounding the client device'scurrent device location 304. As the client device 101 updates thelocation data received from the location module 105, the device location304 may be mapped onto the mapping interface 302 accordingly.

As shown in the figures, the mapping module 107 may map a plurality ofgeofences 401 a, 401 b, 405 a, 405 b, 405 c, 405 d, 405 e to the mappinginterface 302. As shown in FIG. 4, the mapping interface 302 may includea parent geofence 401 a and one or more child geofences 405 a, 405 b,405 c overlapping with the virtual boundary of the parent geofence 401 a(either partially or entirely). Each of the device locations 304 a to304 d (referred collectively as “device locations 304”) may represent apattern of movement of a single client device 101 over a period of timeor may represent a plurality of client devices 101 interacting with oneor more geofences mapped to the mapping interface 304.

As depicted in FIG. 5, the device locations 304 of one or more clientdevices 101 may affect whether or not a client device 101 triggers ageofence notification and the type of geofence notification received bythe client device 101. For example, as shown in FIG. 4-5, the clientdevice 101 residing at device location 304 d is entering or dwellingwithin child geofence 405 e. At the snapshot of time shown in FIG. 5,the child geofence 405 e does not overlap with the currently activeparent geofence 401 a. Accordingly, as shown in FIG. 5, the clientdevice triggering the child geofence may receive a child notificationmessage because the device location has not triggered the parent 401 aand child 405 e geofences simultaneously. In some embodiments, theparent geofence 401 a, 401 b may be programmed to move or changepositions. As shown in FIG. 7, the parent geofence 401 a hastransitioned to a new location designated by parent geofence 401 b. As aresult of the change in position of the parent geofence 401 a, 401 b,device location 304 d now resides within both the child geofence 405 eand parent geofence 401 b. Therefore, in this second example, the clientdevice has triggered both the parent and child geofences simultaneously.As a result, the previously displayed child notification message 503 maybe altered to display a special event notification 501 which may belinked to the marketing campaign of the parent geofence 401 b.

A slightly different situation is shown at device location 304 d. Insome embodiments of the geofence system 100, an altered notificationdirected to the special event of the parent geofence may not betriggered or displayed by a client device entering a section of a childgeofence 405 c that does not overlap with the parent geofence 401 a. Asshown in FIG. 4-5, the client device residing at device location 304 denters child geofence 405 c which is depicted as being partiallyoverlapped by the parent geofence 401 a. Since at the particular timedepicted by FIGS. 4-5, the client device 101 has triggered only thechild geofence 405 c and has not transitioned into parent geofence 401a, the geofence system 100 may display the child notification 503associated with triggering the child geofence 403 c. However, as theparent geofence moves north on the mapping interface 302, the clientdevice 101 at device location 304 d may trigger both the parent geofence401 and the child geofence 405 c and thus alter the child notification503 to the special event notification 501 tied to the parent geofence401.

Conversely, the client device 101 having a device location 304 c mayexperience the opposite change in the notification displayed by theclient device 101. As shown by FIGS. 4-5, the client device 101 atdevice location 304 c may be triggering both child geofence 405 b andparent geofence 401 a overlapping the child geofence 405 b. As a resultof simultaneously triggering both the parent geofence 401 a and thechild geofence 405 b, the client device at device location 304 c maydisplay an altered notification that would not typically be displayed bythe child geofence 405 b triggered alone. As shown in FIG. 5, thenotification displayed may be a special event notification 501,particularly tied to the current event, promotion, marketing campaign,etc. tied or linked to the parent marketing campaign 401 a. As theparent geofence 401 a moves from the first position to a second location401 b, the child geofence 405 b is no longer overlapping with the parentgeofence 401 b in the new location. Accordingly, the notificationdisplayed by the client device 101 residing at the device location 304 cmay revert back to the child notification message 503 that may have beenpreviously displayed prior to the activation of the parent geofence 401.

In some embodiments, the parent geofences may become inactive once thespecial event or promotion linked to the parent geofence has ended orcompleted. In alternative embodiments, the deletion module 335 of thegeofence management system 301 may schedule the parent geofence and/orthe child geofence for deletion. In certain embodiments, the geofencesmay not be deleted, but rather the parent or child geofences may bescheduled for reactivation at a later time period prescribed by thegeofence management system 301 or the campaign management system 201.For example, the marketing campaign of the parent geofence may be arolling campaign that periodically activates and deactivates the parentgeofence for a set period of time before reactivating the parentgeofence automatically. In some embodiments, the tracking module 327 ofthe geofence management system may continue to collect and reportinformational device data (or metadata) about the client devices 101that may continue to enter, dwell or exit the boundary of thedeactivated parent geofence and/or child geofence. The collectedinformational device data may be transmitted by the geofence managementsystem 301 to the campaign management system 201 for storage and todetermine the popularity of a parent or child geofence campaign orpotential geofence region. The campaign module 225 may determine one ormore particular regions on the map to be optimal locations ordemographics when it comes time to activate a new parent or childgeofence. Likewise, the campaign module 225 may also determine that aselected region for a parent or child geofence does not meet aparticular standard. For example the previously selected location maynot attract enough client devices 101 or attract users of a particulardemographic sought by the special event or promotion modifying themessages of the child geofence notification.

The geofence system 100 and each of the hardware and software componentscomprising the geofence system, including the geofence management system301, client device 101 and the campaign management system 201 improvethe overall functionality of the computer systems disclosed. Namely, thegeofence system 100 of the current application improves thefunctionality of each computer system to transmit and modify geofencenotifications with higher efficiency and remove the redundancy ofexisting geo-fencing methods and systems.

Unlike existing geofences that create, inactivate and/or deletegeofences as the geofence notification becomes outdated or temporarilyobsolete, the geofence system 100 of the current application removes theneed to delete and/or recreate and re-transmit child geofence data tothe client device 101 every time a special promotion overrides anexisting geofence or a returning promotion. For example, an existinggeofence system may perform the steps of creating a geofence having aspecific notification when an associated transition is performed.Subsequently, the created geofence promotion or notification may becometemporarily obsolete in favor of a new promotion. Instead of overridingthe current geofence with a parent geofence, existing geofence systemsmay delete or inactivate the created geofence and replace the geofencewith a new geofence operating at the same location. However, once thetemporary promotion ends and the existing geofence system will need todelete the temporary promotion geofence and reactivate or re-create theprevious geofence.

The method of continuously activating, deleting and recreating geofencesin order to provide the most up to date notifications to the user'sclient device 101 become incredibly inefficient. The system of thepresent disclosure significantly improves the functionality of thecomputer systems by decreasing and eliminating tasks and routines thatmay be performed to update a location with an updated geofence and/ornotification. Using the geofence system 100 of the present disclosure,instead of having to deactivate or delete geofences and potentiallyrecreate them at a later point in time, the geofence system of thecurrent application reduces the steps by simply overlaying an existinggeofence with a new parent geofence that will display the updatedmessage associated with the parent geofence once the parent geofence andthe existing geofence are triggered together. The existing geofence doesnot need to be deactivated and/or reactivated. Once the parent geofenceexpires or is removed, the underlying existing geofence can be triggeredagain by client devices and transmit the legacy notification to clientdevices 101 triggering the geofence once again.

Method for Providing a Geofence Notification

The drawing of FIG. 8 represents an embodiment of a method or algorithmthat may be implemented for providing a geofence notification inaccordance with the geofence systems 100 described in FIGS. 1-7, usingone or more computer systems as defined generically in FIG. 9 below, andmore specifically by the embodiments of specialized computer systems101, 201, 301 presented in FIGS. 1-7. A person skilled in the art shouldrecognize that the steps of the algorithm described in FIG. 8 may beperformed in a different order than presented by FIG. 8 and thealgorithm may not require all of the steps described herein to beperformed. Rather, some embodiments may alter the geofence notificationsusing only one or more of the steps discussed below.

The embodiment of the method 800 for providing a geofence notificationmay begin at step 801. In step 801, the creation module 333 of thegeofence management system 301 may create a child geofence comprising avirtual boundary having a location and size, a time frame for activationincluding a duration having a start date/time and an end date/time forexpiration, as well as a geofence notification that may be associatedwith the child geofence that may be displayed once the child geofence istriggered. Once created by the geofence management system, the servermodule 307 of the geofence management system 301 may in step 803transmit the child geofence to a client device 101. The client device101 receiving the geofence data of the child geofence may map the childgeofence to a mapping interface 302.

In step 805 of the method 800, the geofence system 100 and moreparticularly the creation module 333 of the geofence management system301 may create a parent geofence. The parameters of the parent geofencemay also comprise a time frame for being active including a starttime/date, end time/date defining the set duration and expiration of theparent geofence. Embodiments of the parent geofence may further includea virtual boundary which may be defined by the location of the geofenceand the size (i.e. radius) of the boundary surrounding the locationselected for the geofence. Embodiments of the parent geofence locationmay be selected to overlap one or more child geofences. Moreover, insome embodiments of the parent geofence, the parent geofence may have adefine path of movement from one location to another or set intervalsfor changing the location of the parent geofence. By changing thelocation of the parent geofence, the parent geofence may overlapdifferent child geofence at different times, depending on the parentgeofence's defined path of movement from one location to a subsequentlocation.

In step 807, the parent geofence may be encoded, compressed and/ortransmitted by the server module 307 over network 120 to the clientdevice 101. The client device 101 may receive the geofence data of theparent geofence and map the parent geofence to the mapping interface 302via the mapping module 207. The server module 307 may periodicallytransmit updated geofence data to the mapping module 207 and/or themapping module 207 may request, retrieve or download updated geofencedata periodically. Updated geofence data may include updates to thenumber of parent or child geofences, the status (active or inactive) ofthe parent or child geofence, geofence location changes, changes to thenotification messages and/or changes in triggering transitions.

In step 809 of the method for altering geofence notifications, thelocations module 105 of the client device 101 may collect location data106 from one or more client devices 101 being tracked by the geofencesystem 100. The location data 106 collected by the location module maybe stored locally by the location module 105, the client device's memorydevice 115, a local database 111 and/or a network accessible datastorage device such as network repository 139. In step 811 of the method800, the mapping module 207 of the client device 101 and/or the trackingmodule 327 of the geofence management system 301 may compare thelocation data 106 of the client device 101 with the virtual boundariesof the child geofence and/or the parent geofence mapped to the mappinginterface 302.

In some embodiments of the comparison step 811, the mapping module 207and/or the tracking module 327 may perform a series of determinations toascertain which notification (if any) should be displayed by the clientdevice 101. In step 813, a determination may be made by the geofencesystem 813 whether or not a geofence created by the geofence system 100has been triggered by the client device and the client device's currentlocation 304. To evaluate whether a parent and/or child geofence hasbeen triggered, the mapping module 207 or the tracking module 327 maycompare the location data 106 of the client device 101 with virtualboundary of each active geofence mapped by the mapping module 207.Furthermore, the location data may be compared in conjunction with theappropriate transitions assigned to each geofence (enter, exit, dwell).Using the location data 106, the virtual boundaries of the parent andchild geofence and the designated transitions, step 813 may determinewhether or not one or more geofences have been triggered.

If, in step 813, it is determined by the geofence system 100 thatneither a parent, nor child geofence has been triggered, the method 800may return back to step 809 and continue to collect location data fromthe location module 105. However, if, in step 813 it is determined bythe geofence system 100 that one or more geofences have been triggered,the method 800 may proceed to step 815. In step 815, the geofence system100 may further evaluate whether or not the child geofence and theparent geofence have been triggered simultaneously by the client deviceentering the virtual boundary of both geofences and satisfying anappropriate transition for each of the geofences. Satisfaction oftriggering both the parent and child geofences simultaneously may resultin proceeding to step 817, wherein the notification displayed by thedisplay device 114 of the client device 101 may be a notificationaltering the child geofence notification. More specifically, the alterednotification may be a notification programmed by the marketing campaignor special event associated with the parent geofence.

If, on the other hand, the geofence system 100 determines that the childgeofence and the parent geofence have not been both triggeredsimultaneously or near simultaneously, the mapping module 107 and/or thetracking module 327 may identify which geofence has been triggered. Instep 819, a determination is made whether only the parent geofence hasbeen triggered by the client device 101. Triggering only the parentgeofence may not display a notification because the parent geofence maybe directed toward altering the child geofence's notifications buttailored to a special event or promotion. Therefore, if only the parentgeofence has been triggered, without triggering the child geofence, themethod 800 may return to step 809 and continue to collect location data106 from the location module 105 of the client device 101. Conversely,if the geofence system 100 has determined in step 815 that the parentand child geofences have not been triggered simultaneously and thegeofence system 100 has further determined in step 819 that the parentalone has not been triggered by the client device, the geofence system100 may conclude that only the child geofence has been triggered by theclient device. Accordingly, in step 821, the client device 101 maydisplay via the display device 114 the child geofence notification whichmay differ from the notification that is displayed in step 817 fortriggering both the parent and child notification simultaneously.

Computer System

Referring to the drawings, FIG. 9 illustrates a block diagram of acomputer system 900 that may be included in the systems of FIGS. 1-7 andfor implementing methods for providing a geofence notification as shownin the embodiment of FIG. 8 and in accordance with the embodimentsdescribed in the present disclosure. The computer system 900 maygenerally comprise a processor, otherwise referred to as a centralprocessing unit (CPU) 991, an input device 992 coupled to the processor991, an output device 993 coupled to the processor 991, and memorydevices 994 and 995 each coupled to the processor 991. The input device992, output device 993 and memory devices 994, 995 may each be coupledto the processor 991 via a bus. Processor 991 may perform computationsand control the functions of computer 900, including executinginstructions included in the computer code 997 for tools and programsfor creating geofences and triggering a geofence notification, in themanner prescribed by the embodiments of the disclosure using the systemsof FIGS. 1-7, wherein the instructions of the computer code 997 may beexecuted by processor 991 via memory device 995. The computer code 997may include software or program instructions that may implement one ormore algorithms for implementing the methods for providing a geofencenotification, as described in detail above. The processor 991 executesthe computer code 997. Processor 991 may include a single processingunit, or may be distributed across one or more processing units in oneor more locations (e.g., on a client and server).

The memory device 994 may include input data 996. The input data 996includes any inputs required by the computer code 997. The output device993 displays output from the computer code 997. Either or both memorydevices 994 and 995 may be used as a computer usable storage medium (orprogram storage device) having a computer readable program embodiedtherein and/or having other data stored therein, wherein the computerreadable program comprises the computer code 997. Generally, a computerprogram product (or, alternatively, an article of manufacture) of thecomputer system 900 may comprise said computer usable storage medium (orsaid program storage device).

Memory devices 994, 995 include any known computer readable storagemedium, including those described in detail below. In one embodiment,cache memory elements of memory devices 994, 995 may provide temporarystorage of at least some program code (e.g., computer code 997) in orderto reduce the number of times code must be retrieved from bulk storagewhile instructions of the computer code 997 are executed. Moreover,similar to processor 991, memory devices 994, 995 may reside at a singlephysical location, including one or more types of data storage, or bedistributed across a plurality of physical systems in various forms.Further, memory devices 994, 995 can include data distributed across,for example, a local area network (LAN) or a wide area network (WAN).Further, memory devices 994, 995 may include an operating system (notshown) and may include other systems not shown in the figures.

In some embodiments, the computer system 900 may further be coupled toan Input/output (I/O) interface and a computer data storage unit (forexample a data store, data mart or repository). An I/O interface mayinclude any system for exchanging information to or from an input device992 or output device 993. The input device 992 may be, inter alia, akeyboard, a mouse, sensors, biometric input device, camera, timer, etc.The output device 993 may be, inter alia, a printer, a plotter, adisplay device (such as a computer screen or monitor), a magnetic tape,a removable hard disk, a floppy disk, etc. The memory devices 994 and995 may be, inter alia, a hard disk, a floppy disk, a magnetic tape, anoptical storage such as a compact disc (CD) or a digital video disc(DVD), a dynamic random access memory (DRAM), a read-only memory (ROM),etc. The bus may provide a communication link between each of thecomponents in computer 900, and may include any type of transmissionlink, including electrical, optical, wireless, etc.

An I/O interface may allow computer system 900 to store information(e.g., data or program instructions such as program code 997) on andretrieve the information from a computer data storage unit (not shown).Computer data storage unit includes a known computer-readable storagemedium, which is described below. In one embodiment, computer datastorage unit may be a non-volatile data storage device, such as amagnetic disk drive (i.e., hard disk drive) or an optical disc drive(e.g., a CD-ROM drive which receives a CD-ROM disk).

As will be appreciated by one skilled in the art, in a first embodiment,the present invention may be a method; in a second embodiment, thepresent invention may be a system; and in a third embodiment, thepresent invention may be a computer program product. Any of thecomponents of the embodiments of the present invention can be deployed,managed, serviced, etc. by a service provider that implements a methodfor providing a geofence notification, to deploy or integrate computinginfrastructure with respect to triggering the geofence notifications.Thus, an embodiment of the present invention discloses a process forsupporting computer infrastructure, where the process includes providingat least one support service for at least one of integrating, hosting,maintaining and deploying computer-readable code (e.g., program code997) in a computer system (e.g., computer 900) including one or moreprocessor(s) 991, wherein the processor(s) carry out instructionscontained in the computer code 997 causing the computer system totransmit geofence notifications. Another embodiment discloses a processfor supporting computer infrastructure, where the process includesintegrating computer-readable program code into a computer systemincluding a processor.

The step of integrating includes storing the program code in acomputer-readable storage device of the computer system through use ofthe processor. The program code, upon being executed by the processor,implements a method creating and terminating a campaign dependentgeofence. Thus the present invention discloses a process for supporting,deploying and/or integrating computer infrastructure, integrating,hosting, maintaining, and deploying computer-readable code into thecomputer system 900, wherein the code in combination with the computersystem 900 is capable of performing a method of triggering a geofencenotification.

A computer program product of the present invention comprises one ormore computer readable hardware storage devices having computer readableprogram code stored therein, said program code containing instructionsexecutable by one or more processors of a computer system to implementthe methods of the present invention.

A computer program product of the present invention comprises one ormore computer readable hardware storage devices having computer readableprogram code stored therein, said program code containing instructionsexecutable by one or more processors of a computer system to implementthe methods of the present invention.

A computer system of the present invention comprises one or moreprocessors, one or more memories, and one or more computer readablehardware storage devices, said one or more hardware storage devicescontaining program code executable by the one or more processors via theone or more memories to implement the methods of the present invention.

The present invention may be a system, a method, and/or a computerprogram product at any possible technical detail level of integration.The computer program product may include a computer readable storagemedium (or media) having computer readable program instructions thereonfor causing a processor to carry out aspects of the present invention.

The computer readable storage medium can be a tangible device that canretain and store instructions for use by an instruction executiondevice. The computer readable storage medium may be, for example, but isnot limited to, an electronic storage device, a magnetic storage device,an optical storage device, an electromagnetic storage device, asemiconductor storage device, or any suitable combination of theforegoing. A non-exhaustive list of more specific examples of thecomputer readable storage medium includes the following: a portablecomputer diskette, a hard disk, a random access memory (RAM), aread-only memory (ROM), an erasable programmable read-only memory (EPROMor Flash memory), a static random access memory (SRAM), a portablecompact disc read-only memory (CD-ROM), a digital versatile disk (DVD),a memory stick, a floppy disk, a mechanically encoded device such aspunch-cards or raised structures in a groove having instructionsrecorded thereon, and any suitable combination of the foregoing. Acomputer readable storage medium, as used herein, is not to be construedas being transitory signals per se, such as radio waves or other freelypropagating electromagnetic waves, electromagnetic waves propagatingthrough a waveguide or other transmission media (e.g., light pulsespassing through a fiber-optic cable), or electrical signals transmittedthrough a wire.

Computer readable program instructions described herein can bedownloaded to respective computing/processing devices from a computerreadable storage medium or to an external computer or external storagedevice via a network, for example, the Internet, a local area network, awide area network and/or a wireless network. The network may comprisecopper transmission cables, optical transmission fibers, wirelesstransmission, routers, firewalls, switches, gateway computers and/oredge servers. A network adapter card or network interface in eachcomputing/processing device receives computer readable programinstructions from the network and forwards the computer readable programinstructions for storage in a computer readable storage medium withinthe respective computing/processing device.

Computer readable program instructions for carrying out operations ofthe present invention may be assembler instructions,instruction-set-architecture (ISA) instructions, machine instructions,machine dependent instructions, microcode, firmware instructions,state-setting data, configuration data for integrated circuitry, oreither source code or object code written in any combination of one ormore programming languages, including an object oriented programminglanguage such as Smalltalk, C++, or the like, and procedural programminglanguages, such as the “C” programming language or similar programminglanguages. The computer readable program instructions may executeentirely on the user's computer, partly on the user's computer, as astand-alone software package, partly on the user's computer and partlyon a remote computer or entirely on the remote computer or server. Inthe latter scenario, the remote computer may be connected to the user'scomputer through any type of network, including a local area network(LAN) or a wide area network (WAN), or the connection may be made to anexternal computer (for example, through the Internet using an InternetService Provider). In some embodiments, electronic circuitry including,for example, programmable logic circuitry, field-programmable gatearrays (FPGA), or programmable logic arrays (PLA) may execute thecomputer readable program instructions by utilizing state information ofthe computer readable program instructions to personalize the electroniccircuitry, in order to perform aspects of the present invention.

Aspects of the present invention are described herein with reference toflowchart illustrations and/or block diagrams of methods, apparatus(systems), and computer program products according to embodiments of theinvention. It will be understood that each block of the flowchartillustrations and/or block diagrams, and combinations of blocks in theflowchart illustrations and/or block diagrams, can be implemented bycomputer readable program instructions.

These computer readable program instructions may be provided to aprocessor of a general purpose computer, special purpose computer, orother programmable data processing apparatus to produce a machine, suchthat the instructions, which execute via the processor of the computeror other programmable data processing apparatus, create means forimplementing the functions/acts specified in the flowchart and/or blockdiagram block or blocks. These computer readable program instructionsmay also be stored in a computer readable storage medium that can directa computer, a programmable data processing apparatus, and/or otherdevices to function in a particular manner, such that the computerreadable storage medium having instructions stored therein comprises anarticle of manufacture including instructions which implement aspects ofthe function/act specified in the flowchart and/or block diagram blockor blocks.

The computer readable program instructions may also be loaded onto acomputer, other programmable data processing apparatus, or other deviceto cause a series of operational steps to be performed on the computer,other programmable apparatus or other device to produce a computerimplemented process, such that the instructions which execute on thecomputer, other programmable apparatus, or other device implement thefunctions/acts specified in the flowchart and/or block diagram block orblocks.

The flowchart and block diagrams in the Figures illustrate thearchitecture, functionality, and operation of possible implementationsof systems, methods, and computer program products according to variousembodiments of the present invention. In this regard, each block in theflowchart or block diagrams may represent a module, segment, or portionof instructions, which comprises one or more executable instructions forimplementing the specified logical function(s). In some alternativeimplementations, the functions noted in the blocks may occur out of theorder noted in the Figures. For example, two blocks shown in successionmay, in fact, be executed substantially concurrently, or the blocks maysometimes be executed in the reverse order, depending upon thefunctionality involved. It will also be noted that each block of theblock diagrams and/or flowchart illustration, and combinations of blocksin the block diagrams and/or flowchart illustration, can be implementedby special purpose hardware-based systems that perform the specifiedfunctions or acts or carry out combinations of special purpose hardwareand computer instructions.

The descriptions of the various embodiments of the present inventionhave been presented for purposes of illustration, but are not intendedto be exhaustive or limited to the embodiments disclosed. Manymodifications and variations will be apparent to those of ordinary skillin the art without departing from the scope and spirit of the describedembodiments. The terminology used herein was chosen to best explain theprinciples of the embodiments, the practical application or technicalimprovement over technologies found in the marketplace, or to enableothers of ordinary skill in the art to understand the embodimentsdisclosed herein.

What is claimed is:
 1. A method for dynamically displaying geofencescomprising the steps of: creating, by a processor, a moveable parentgeofence, wherein the movable parent geofence is broadcasted by a mobilecomputer system transported by a user having variable location changesas a function of a movement of the user, and wherein the movable parentgeofence corresponds to a temporary event having a pre-set duration,expiration date and programmed path of movement; further creating, bythe processor, a first child geofence and a second child geofence;triggering, by the processor, a notification as a function of a locationof the client device residing within either a boundary of the moveableparent geofence and a boundary of the first child geofence or theboundary of the moveable parent and a boundary of the second childgeofence; and displaying, by the processor, the notification as afunction of triggering both the moveable parent geofence and the firstchild geofence or the moveable parent geofence and the second childgeofence.
 2. The method of claim 1, further comprising the step of:separately triggering, by the processor, the first child geofence or thesecond child geofence without triggering the moveable parent geofence;and displaying, by the processor, a child geofence notification having adifferent message than the notification displayed by triggering both themoveable parent geofence and first child geofence or the second childgeofence.
 3. The method of claim 1, wherein the notification fortriggering both the moveable parent geofence and the first childgeofence is different than the notification for triggering the movableparent geofence and the second child geofence.
 4. The method of claim 1,further comprising the step of: triggering, by the processor, both themovable parent geofence and the second child geofence, as a function ofthe location of the client device; and displaying, by the processor, thenotification via the client device.
 5. The method of claim 1, whereinthe moveable parent geofence may alter each child geofence temporarilyas each child geofence is overlapped by the parent geofence while theprogrammed path of movement changes location of the moveable parentgeofence.
 6. The method of claim 1, further comprising the step of:removing, by the processor, the parent geofence as a function of theparent geofence reaching the expiration date; triggering, by theprocessor, the first child geofence or second child geofence as afunction of the location of the client device within the boundary of thefirst child geofence or the boundary of the second child geofence;displaying, by the processor, a child geofence notification.
 7. Themethod of claim 1, further comprising providing at least one supportservice for at least one of creating, integrating, hosting, maintaining,and deploying computer-readable program code in a computer system, wherethe computer-readable program code in combination with the computersystem is configured to implement the steps of creating, furthercreating, determining, triggering and displaying.
 8. A computer system,comprising: a central processing unit (CPU); a memory device coupled tothe CPU; and a computer readable storage device coupled to theprocessor, wherein the storage device contains program code executableby the CPU via the memory device to implement a method for dynamicallydisplaying geofences comprising the steps of: creating, by the CPU, amoveable parent geofence, wherein the movable parent geofence isbroadcasted by a mobile computer system transported by a user havingvariable location changes as a function of a movement of the user, andwherein the movable parent geofence corresponds to a temporary eventhaving a pre-set duration, expiration date and programmed path ofmovement; further creating, by the processor, a first child geofence anda second child geofence; triggering, by the processor, a notification asa function of a location of the client device residing within either aboundary of the moveable parent geofence and a boundary of the firstchild geofence or the boundary of the moveable parent and a boundary ofthe second child geofence; and displaying, by the processor, thenotification as a function of triggering both the moveable parentgeofence and the first child geofence or the moveable parent geofenceand the second child geofence.
 9. The system of claim 8, furtherperforming the steps of: separately triggering, by the CPU, the firstchild geofence or the second child geofence without triggering themoveable parent geofence; and displaying, by the CPU, a child geofencenotification having a different message than the notification displayedby triggering both the moveable parent geofence and first child geofenceor the second child geofence.
 10. The system of claim 8, wherein thenotification for triggering both the moveable parent geofence and thefirst child geofence is different than the notification for triggeringthe movable parent geofence and the second child geofence.
 11. Thesystem of claim 8, wherein the moveable parent geofence may alter eachchild geofence temporarily as each child geofence is overlapped by theparent geofence while the programmed path of movement changes locationof the moveable parent geofence.
 12. The system of claim 8, furthercomprising the steps of: removing, by the CPU, the parent geofence as afunction of the parent geofence reaching the expiration date;triggering, by the CPU, the first child geofence or second childgeofence as a function of the location of the client device within theboundary of the first child geofence or the boundary of the second childgeofence; displaying, by the CPU, a child geofence notification.
 13. Acomputer program product comprising: one or more computer readablehardware storage devices having computer readable program code storedtherein, said program code containing instructions executable by the oneor more central processing units (CPU) to implement a method fordynamically displaying geofences comprising the steps of: creating, bythe CPU, a moveable parent geofence, wherein the movable parent geofenceis broadcasted by a mobile computer system transported by a user havingvariable location changes as a function of a movement of the user, andwherein the movable parent geofence corresponds to a temporary eventhaving a pre-set duration, expiration date and programmed path ofmovement; further creating, by the processor, a first child geofence anda second child geofence; triggering, by the processor, a notification asa function of a location of the client device residing within either aboundary of the moveable parent geofence and a boundary of the firstchild geofence or the boundary of the moveable parent and a boundary ofthe second child geofence; and displaying, by the processor, thenotification as a function of triggering both the moveable parentgeofence and the first child geofence or the moveable parent geofenceand the second child geofence.
 14. The computer program product of claim13, further performing the steps of: separately triggering, by the CPU,the first child geofence or the second child geofence without triggeringthe moveable parent geofence; and displaying, by the CPU, a childgeofence notification having a different message than the notificationdisplayed by triggering both the moveable parent geofence and firstchild geofence or the second child geofence.
 15. The computer programproduct of claim 13, wherein the notification for triggering both themoveable parent geofence and the first child geofence is different thanthe notification for triggering the movable parent geofence and thesecond child geofence.
 16. The computer program product of claim 13,wherein the moveable parent geofence may alter each child geofencetemporarily as each child geofence is overlapped by the parent geofencewhile the programmed path of movement changes location of the moveableparent geofence.
 17. The computer program product of claim 13, furthercomprising the steps of: removing, by the CPU, the parent geofence as afunction of the parent geofence reaching the expiration date;triggering, by the CPU, the first child geofence or second childgeofence as a function of the location of the client device within theboundary of the first child geofence or the boundary of the second childgeofence; displaying, by the CPU, a child geofence notification.